Muhammad Ali, regarded by many as the greatest fighter of all time, once spoke the now famous phrase: "Float like a butterfly, sting like a bee." This quote was the inspiration behind STINGER, as I believe it applies to everything, especially to fitness and athletics. During your life, you're going to spend time floating around, being passive and staying in your comfort zone. It's inevitable. However, I wanted to create a brand that represented the idea that when it comes to your dreams and goals, you leave your comfort zone and chase them relentlessly and passionately. Whatever your aspirations may be, when it comes time to improve yourself, you sting like a bee, and never quit until you've achieved your dreams. You get out what you put in. Don't be a floater. Be a STINGER.